All concepts and executions produced by Ivan Sandoval
BRAND GUIDELINES
Also directed and executed by me. This was a particularly interesting ask. The client is a music company that wanted to exist in both a corporate and entertainment space. The branding needed to have a strong " Close Encounters" feeling, without losing its credibility as a corporate entity. My approach for the imagery was to add subjects that would infer an extraterrestrial presence without directly showing any sci-fi elements.
WRITTEN LANGUAGE
Of course logos, colors, and fonts were created and chosen. I, however, like to add extra elements aside from the mandatory ones. In this instance I created a language. The grammatical structure isn't that of what you would find in any of our current language systems. The main idea is surrounded by objective and subjective adjectives, with the objectives having absolute mathematical values and the subjective being abstract. Take a look below.
PRESENTATION
